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Music Biz 2.0

What You Need To Know About Rebecca Black

Jay Franks’ book FuturehitDNA was one of the highlights of my reading last year. This post on Rebecca Black gives you a glimpse on why he’s such an insightful student of the music biz…


WINNER: ARK MUSIC FACTORY
If Ark were a true record label, Rebecca’s parents wouldn’t have fronted the $2k for her video. Now that it’s a huge success, I guarantee they are flooded with requests from parents to make their children stars. They’ll make revenue from this for several years.


WINNER: OTHER ARK MUSIC FACTORY ARTISTS
Look beneath the surface and you’ll find a few other singers who got in before “Friday” blew up are now finding some internet success too. Check out Alana Lee, who supposedly introduced Rebecca to Ark with her 2 million views. Or the 5 other artists who each have over 350k views in one week as of this writing.


LOSER: MAJOR LABEL A&R
These guys have trouble launching one act a month. Now this upstart has effectively launched 7 artists in one week? And all of them would have been rejected by the same A&R folks. I’m not saying that’s bad (I would’ve rejected them too) but boy someone’s gotta be held accountable here.


WINNER: YOUTUBE
Their ability for anyone to upload anything produces overnight successes like this. This attracts even more people to their platform. Also, this firmly makes them a broadcaster, probably more than any previous video. 21 million views in a week? That’s more than nearly EVERY show on TV (cable or broadcast) receives in a week INCLUDING the DVR play. The fact that they have also successfully conquered with mobile apps and IPTV just increases their reach.

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